Travis McCoy

Introduction.

One of my assignments for Praxis this week was to write a mock sales email for a company. I could select any company I wanted. I chose Pete and Pedro. They started out as a men’s hair product and styling aid company, but they have branched out into practically all things for men’s hygiene and self-care.

I cannot speak to all of their products, but I’ve used their hair putty, sea salt spray, and cologne fragrances for a while now and I have always been extremely pleased with the quality they offer for the price point. Therefore, I thought it would be easy to attempt to sell someone on one of their products. I chose their hair product line because that is how they started as a company and in my opinion, that is their best product.

Email:

From: Pete and Pedro

To: You

Subject line: Sexy Hair Made Easy

Content:

FNAME,

Finding the right hair product is tough. We want to make it easy for you. Our products eliminate the “public bathroom hair fix” and give you the confidence to go about your day knowing that your hair is healthy and right where you want it.

Our products are:

• High Quality
• Affordable
• Hair Healthy
• Effective

You can check out our line-up right now by clicking here. Not sure which product is best for your hairstyle goals? Let us help by taking our free quiz. 

Whether you’re looking for the firm yet flexible hold of our classic putty, a lock-it-in spray, or just a standard pomade, we’ve got what you need.

Allow us to help take the stress out of style.

Your friend,

Pedro

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