• What is this? The following is a mock growth strategy that I created for a business called Jeff’s Bronco Graveyard. After spending many hours researching this business and what they do, I came to the conclusion that their marketing could really use some help. It seems like they are mainly relying on their reputation in

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  • Introduction. For the past three weeks, I have been learning the basics of sales. Learning the thought process behind the why’s and the how’s. From how customers think, to what your role is as a salesperson, to creating a lead list of potential clients. The goal was to create a mock sales lead list and

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  • Sales Sequence Draft.

    Introduction. This is a project I completed for the Praxis program as part of the “sales” module. The goal for this assignment was to create a “Sales Sequence” draft. A sales sequence is basically just a plan of attack for a cold outbound sales approach. This means creating a list of contacts and then reaching

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  • Problems and Personas

    Introduction. This is an assignment I completed for Praxis. My objective for the first section was to start with a product that solved a problem and then create a collection of personas that would be potential buyers for the product. The second portion of the assignment was to work backwards of that. Starting with a

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  • Introduction. The buyer’s journey is a foundational part of sales. It is a series of stages that a typical consumer will go through before making a purchase. At its most basic level the buyer’s journey consist of three stages. Awareness, Consideration, and Decision. The first step is the awareness stage. This is the point when

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  • Sales: Expectations

    Introduction. This is part of an assignment I had through the Praxis program. My instruction was to answer the following prompts concerning my previous experience with my expectations of products being fulfilled or unmet. The goal of the assignment is to more accurately understand the importance of exceeding customer expectations and the important role that

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  • Sales: Experiences

    Introduction. This is a Praxis assignment that I had as part of the Sales module. The goal was to describe two separate sales experiences I’ve had. One “ideal” experience and one “bad” experience. I completed this by answering the provided prompts which are listed below along with my answers. Best Sales Experience. The best sales

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  • What is Copywriting? Don’t be ashamed. If you’re anything like I was, when you hear the word copywriting, it may conjure thoughts of laws regarding the legal use (or lack thereof) of certain particular pieces of art or other intellectual properties. Boy does that sound exciting. Well, luckily for us, that is copyRIGHTing not copyWRITing.

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  • Introduction. For the past 7 weeks, I have been in a personal and professional development program called Praxis. In those seven weeks, we have covered a variety of topics including: Career Vision and Discovery, Content Creation, Professional Performance, Personal Habits, Writing, Learning Effectively, and Personal Finance. We spent one week on each subject.  Those seven

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  • Creating a Lead List

    Introduction. My main assignment for Praxis this week was to choose a software or business program and learn to use it to perform a task that would be useful to a business. I chose to use LinkedIn, ContactOut, Google Sheets, and a little Boolean search logic (sounds more complicated than it is) to create a

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