Category: Praxis
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Problems and Personas
Introduction. This is an assignment I completed for Praxis. My objective for the first section was to start with a product that solved a problem and then create a collection of personas that would be potential buyers for the product. The second portion of the assignment was to work backwards…
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Sales: The Buyer’s Journey.
Introduction. The buyer’s journey is a foundational part of sales. It is a series of stages that a typical consumer will go through before making a purchase. At its most basic level the buyer’s journey consist of three stages. Awareness, Consideration, and Decision. The first step is the awareness stage.…
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Sales: Expectations
Introduction. This is part of an assignment I had through the Praxis program. My instruction was to answer the following prompts concerning my previous experience with my expectations of products being fulfilled or unmet. The goal of the assignment is to more accurately understand the importance of exceeding customer expectations…
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Sales: Experiences
Introduction. This is a Praxis assignment that I had as part of the Sales module. The goal was to describe two separate sales experiences I’ve had. One “ideal” experience and one “bad” experience. I completed this by answering the provided prompts which are listed below along with my answers. Best…
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I Spent a Month Learning to Write Effective Copy.
What is Copywriting? Don’t be ashamed. If you’re anything like I was, when you hear the word copywriting, it may conjure thoughts of laws regarding the legal use (or lack thereof) of certain particular pieces of art or other intellectual properties. Boy does that sound exciting. Well, luckily for us,…
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Praxis: Phase One Reflection.
Introduction. For the past 7 weeks, I have been in a personal and professional development program called Praxis. In those seven weeks, we have covered a variety of topics including: Career Vision and Discovery, Content Creation, Professional Performance, Personal Habits, Writing, Learning Effectively, and Personal Finance. We spent one week…
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Creating a Lead List
Introduction. My main assignment for Praxis this week was to choose a software or business program and learn to use it to perform a task that would be useful to a business. I chose to use LinkedIn, ContactOut, Google Sheets, and a little Boolean search logic (sounds more complicated than…
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Mock Sales Email
Introduction. One of my assignments for Praxis this week was to write a mock sales email for a company. I could select any company I wanted. I chose Pete and Pedro. They started out as a men’s hair product and styling aid company, but they have branched out into practically…
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Mock Company Blog Post
Introduction. One of my assignments as a part of the Praxis program this week, was to write a blog post as if it was for a company blog. I could choose any company I wanted so I selected OBS Solutions just because I’ve used quite a few of their products…
Travis McCoy 